The first Museo Ginori website is online!
On September 12th, at the Triennale (Milan), Tomaso Montanari, Consuelo de Gara, and Oliva Rucellai presented to the press the website that makes the extraordinary historical and artistic heritage of the Museo Ginori accessible online for the first time.
On September 12th, at the Triennale (Milan), Tomaso Montanari, Consuelo de Gara, and Oliva Rucellai presented to the press the website that makes the extraordinary historical and artistic heritage of the Museo Ginori accessible online for the first time.
On September 12th, at the Triennale (Milan), Tomaso Montanari, Consuelo de Gara, and Oliva Rucellai presented to the press the website that makes the extraordinary historical and artistic heritage of the Museo Ginori accessible online for the first time.
On September 12th, at the Triennale (Milan), Tomaso Montanari, Consuelo de Gara, and Oliva Rucellai presented to the press the website that makes the extraordinary historical and artistic heritage of the Museo Ginori accessible online for the first time.
The Museo Ginori is still closed, but it already has many stories to tell. To read and listen to them, its first website is online, making the very rich artistic and documentary heritage of the collections accessible to everyone.
On the pages dedicated to the Collections, the site presents the most significant works of the museum, with extensive critical notes written by curators Oliva Rucellai and Rita Balleri, in collaboration with Daniele Lauri. Alongside the famous table ceramics, appear porcelain sculptures; models in wax, plaster, and sulfur; useful objects such as plaques for street numbers and insulators for electrical networks; drawings and prototypes that testify to production and research methods; artistically decorated maiolica and masterpieces of Liberty style.
In the Magazine, the narrative becomes transversal, with editorial-style articles that tell of floral decorations born from Carlo Ginori’s passion for exotic plants, cultivated in a large greenhouse near the manufactory; of experiments close to utopia to grow corals on porcelain pieces placed in the sea off the Ginori settlement of Cecina; of a company profile ante litteram written by Carlo Lorenzini (the author - under the pseudonym Collodi - of the famous fairy tale "Pinocchio") when his brother Paolo was managing the Ginori factory.
In the podcast by Tomaso Montanari, the mission and identity of the museum are also told through the words of don Lorenzo Milani, who was particularly close to Ginori during the critical postwar years, when — in order to avoid mass layoffs — a large group of workers from the manufactory undertook a memorable bicycle journey from Sesto Fiorentino to Milan.
“The most beautiful thing about this site,” says Consuelo de Gara, head of communication at Museo Ginori, “is that it manages, and will manage even more in the future, to tell everyone countless stories. Stories of art, craftsmanship, collecting, taste, whimsical and extravagant patronage, successful attempts and failures, work created and lost, talent and passion. Stories of people who learned a craft in the factory, built supportive communities long ahead of their time, and enabled Ginori to survive and to be the oldest Italian ceramic manufactory still active and its museum (one of the first corporate museums in Europe, now part of the Italian State heritage) to still have a voice today.”
Designed and developed by the Florentine digital agency Cantiere Creativo, the site is built using a technology based on Dato CMS, an Italian product already successfully tested by the Uffizi and the Ministry of Innovation and Digital Transformation.
Open, inclusive, and accessible, museoginori.org pays special attention to the needs of visually impaired and hearing impaired users, who can access all content thanks to compatibility with dedicated readers and the possibility to navigate entirely using the keyboard. The graphic layout has also been designed to ensure proper contrasts and readable fonts for everyone. Thanks to this design and development work, the site is classified as level AA according to the Web Content Accessibility Guidelines WCAG 2.
Among the other technological advantages of museoginori.org are its speed (the site loads content in less than a second, ensuring a wait-free browsing experience), scalability (it can handle unexpected traffic spikes without going offline or slowing down loading times), and omnichannel capability (the content is designed to be used across multiple channels and devices, such as apps or virtual reality experiences).
Although it is a foundation governed by private law, with this site Fondazione Ginori has chosen to invest in creating a solution that fully complies with the standards required to public administrations by the Digital Administration Code and to make freely available the technological and design solutions it commissioned and owns the rights to, so they can be reused also by other public entities.
The graphics for the site were created in collaboration with Muttnik, the Florentine graphic studio that also developed the visual identity of Museo Ginori.
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The Museo Ginori at the Florence International Biennial Antiques Fair
New collaboration between the Museo Ginori and the BIAF Biennale Internazionale dell'Antiquariato di Firenze: from September 28 to October 6, 2024, on the occasion of the 33rd edition of one of the most important antique art fairs, the halls of Palazzo Corsini will host two valuable works from the museum’s sculpture collection, exhibited to the public for the first time.