Governance, visual identity, and website: the Museo Ginori tells its story

An inclusive governance that enhances the role of associations and the local area; a new logo that tells the museum's history, present, and future; a website born from a significant investment in digitization and innovation; and a garden, finally returned to the local community: this is how the new Museo Ginori presented itself during a press conference held at the Ministry of Culture, in Rome, in the presence of the Minister, Dario Franceschini, the President of the Tuscany Region, Eugenio Giani, the Mayor of Sesto Fiorentino, Lorenzo Falchi, and the President of the Fondazione Ginori, Tomaso Montanari.

“The heritage of the Museo Ginori – explained Tomaso Montanari – brings together some of the pinnacles of Italian art history with the history of the labor movement. While the Ministry of Culture continues the challenging restoration of the building, the Foundation begins to carry out its task and to tell this story, which has few parallels in the world. For this reason, it has equipped itself with a staff that has allowed it to inventory the collection and has created the logo and the visual identity of the Museum, as well as a beautiful, accessible, and sustainable website. This is the public debut of a Foundation that wants to keep production and redistribution of knowledge linked at every step with the broadest participation of the citizens. The Social Committee, a true innovation within cultural foundations, will concretely implement this mission.”

“After the establishment of the Fondazione Museo Archivio Richard Ginori della Manifattura di Doccia in 2019, I experience this further step with great emotion – declared Eugenio Giani, President of the Tuscany Region – The safeguarding and enhancement of such an exceptional and unique collection, which boasts a history full of very important figures in the fields of art, craftsmanship, and industrial production, represents above all a historic event. But it is also a cultural act of profound civility: Ginori’s artifacts have become art and as such are eternal, alive, and contemporary, so long as they are able to tell their story. What will be accomplished thanks to the new project and the activities presented today is a great operation through which Tuscany will have another opportunity to speak to the world.”

“For our city – explained Lorenzo Falchi, Mayor of Sesto Fiorentino – Ginori and its museum represent a place of identity, of history, a crossroads for many generations of Sesto residents, of artists who with their hands created unique and extraordinarily beautiful works. With the birth of the Foundation, together with the Ministry of Culture and the Tuscany Region, we have secured this invaluable heritage, binding it to our territory and starting a path of rebirth that today marks a fundamental milestone.”